Activation Lead (m/f)


CBE is recruiting an Activation Lead (m/f), to be based in Maputo, Mozambique.
  • Institute and follow strong activation SOP disciplines
  • Across assigned cluster, Increase acquisition, usage and retention
  • Lead in consumer segmentation and profiling with respective offers and products for each segment.
  • Develop customized marketing strategies and campaign plans across the assigned cluster
  • Execute activation campaigns as per designed schedule and mechanics
  • Ensure that campaigns are running as per plan
  • Monitor and measure service uptime for responsible product line
  • Analyze user and campaign trends to offer predictive analysis useful for increased conversion and retention
  • Study campaign trends and offer insights leading to reactive action and predictive insights
  • Develop proposals in line with agreed financial thresholds and achieve agreed set activation targets
  • Execute laid out strategies to achieve monthly transactional and Revenue targets
  • Develop strategies to increase the number of 30 day active users
  • Adherence and/or implementation of processes and tools necessary to deliver forecasted revenue targets
  • Ensure achieved conversion rates as per set targets
  • Work with the client to plan, co-ordinate all activations activities through consumer points of contact, media or other forms of contact
  • Monitoring, evaluation and reporting on all competitor or industry involved with consumer activations
  • Identify on-ground and consumer activation opportunities
  • Accurate and timely reporting on products/Services assigned
  • Accurate and timely reporting on each customers activation progress/status
  • Daily reporting and analysis of the usage, trends and revenues
  • Daily tracking & monitoring on deliveries, successes/conversion rate
  • Degree in Business Management/Business Administration
  • 2-3 years in a retail service FMCG, Telecommunication Industry, Customer Service or Marketing
  • Advanced skills in statistical analysis tools – Excel/SPSS. SQL mastery a distinctive advantage
  • Strong analytical and Problem-solving skills
  • Excellent Negotiation and Presentation skills
  • Excellent interpersonal and communication skills (Both oral and written)
  • Customer oriented
  • High personal standard
  • Strong interpersonal and people skills
  • Innovative and creative
  • Strong familiarity with business management
  • Confident, self-assured, personable and presentable
  • Highly organized, conscientious and detail-oriented
  • Only shortlisted applicants will be contacted
Esta vaga não aceita mais candidaturas


  • Entidade CBE
  • Local
  • Categoria
  • Tags
  • Publicado 21.10.2019
  • Expira 01.11.2019
  • Partilhar vaga por email
  • Reportar erro
  • Traduzir para Português

Perguntas Frequentes

Como posso candidatar-me a vagas através do

Ler artigo