Certificate in Social Behavior Change Communication. Certificate in Photography. Two international trainings in Digital Marketing and Design in Zambia. Strong experience in Social Media Optimization – advanced level. Responsible for the success of major brands in Social Media, such as: "Somos Iguais - Numa Wella" Campaign, "Jeito - Só Posso Ter", and "Aquele Papo" - Mozambican Series. Recognized for outstanding performance in Social and Behavior Change Communication within the program for disseminating information on COVID-19 vaccine safety in Africa, reaching over 1 million people in Mozambique. Experience in institutional, governmental, and non-governmental advertising campaigns, with key projects for Standard Bank, Millennium Bim, Impar, PEPFAR, USAID, and MISAU.
Learned the step-by-step process to create and monitor digital campaigns on Google Ads, Facebook, and Instagram, utilizing various professional tools dedicated to high-impact campaigns.
Learned to create content with the potential to attract a specific target audience and influence them to follow a page, like the content, and share it.
Participated in a 12-week workshop with an international certificate, led by the CAPULETE team in partnership with META HQ.
Attended a photography course that included practical and theoretical classes on handling digital tools and photographic equipment, both in and out of a professional studio.
At grOW, I’ve taken on a multidisciplinary creative role, blending art direction, copywriting, and storytelling to develop integrated campaigns from concept to final execution. My work focuses on shaping creative strategies, designing visual concepts, and ensuring that every piece connects authentically with Mozambican culture and context. I combine strategic thinking, defining messages, tone, and visual identity, with hands-on execution, bringing ideas to life through images and words that strengthen each project’s impact and narrative.
Art direction and creative development for PSI Mozambique’s campaigns, ensuring visual consistency and strong storytelling across all platforms. Conceptualization and design of content aligned with the organization’s communication goals and tailored to engage diverse audiences. Collaboration with external agencies as the local creative point of contact, translating campaign objectives into compelling visuals and cohesive brand experiences. Supervision of content production from concept to final delivery, maintaining high creative standards and attention to detail. Monitoring and analysis of visual performance metrics to refine creative approaches and enhance campaign impact.
Worked as an Art Director at DDB Mozambique, where he was involved in the creation and implementation of the digital strategy and visual design for the MFW18 (Mozambique Fashion Week 2018) project. Managed the entire visual identity, from BTL to ATL, for the We Love Summer 2019 event. Developed brand identity manuals for CLOUD, OI, and SB ENT. Advertising campaigns for Millennium BIM, Impar, Standard Bank, ENH, Toyota, SB ENT, and others.
As a Digital Marketing Manager, responsibilities included managing the company's digital platforms, developing advertising campaigns and digital marketing strategies. The role also involved overseeing online communities, creating content plans for social media, organizing challenges, and enhancing engagement to strengthen the brand’s digital presence.
In the role of Salesman, responsibilities included assisting sub-dealers, handling sponsorship requests for events to promote the brand, and submitting reports on the current market situation concerning competitors. The position also involved reporting sales from promoters and orders from key stores throughout Mozambique, providing market feedback following the introduction of new products, and offering general feedback.
In this role, the main tasks included leading the local sales team, encouraging and motivating sales promoters, reporting sales, developing strategies, and driving sales performance.
In November 2016, began working at itel Mobile (a Chinese mobile phone brand under the Transsion Holdings multinational), initially as a sales promoter in small stores, roadshows, and fairs. This experience provided valuable insight into the product sales market and communication in general.